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JZO’s Handcrafted Designs Rocked LFDW 2017

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By Ugochi Obiajunwa

JZO came prepared to LFDW 2017.

JZO

The Nigerian Menswear Fashion Brand seeks to redefine the context of African traditional menswear by creating contemporary and urban designs based on foundation of Traditional Nigerian Cultural Themes.

JZO has carved a niche for itself by its use of handmade and sourced traditional fabrics, which are crafted into clean, sophisticated modern pieces.

In 2017, the brand released Tokunbo, their Wet (A/W)’ 17 Collection.

JZO

Creative Director, Ola Akindeinde, drew inspiration from East Asian marshal themes. The name Tokunbo, which literally translates to “from across the seas” in Yoruba Language, describes the creative process articulated by the Collection, retaining all the elements that have come to define JZO!

See Runway Collection below and in the slides above:

JZO  

See more in the slides above.

Photo Credit- Kola Oshalusi (Insigna)

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