Kanye West has shared a new shoe prototype from his Yeezy fashion line and the shoes contain environmentally friendly algae. He made the disclosure while on stage at the Fast Company Innovation Festival recently.
“Eco-concerns are intersecting with what we do,” Steven Smith, the head designer at Yeezy, said from the stage. “This is just the beginning of the future that Kanye envisioned for us to start working on.”
The sneaker prototype was manufactured in Atlanta from a combination of petroleum-based ethylene-vinyl acetate and foam produced from algae.
YEEZY FOAM RUNNER
PARTLY MADE FROM ALGAE FOAM.
EARLY 2020 pic.twitter.com/hg1YHdMqoB
— YEEZY MAFIA (@theyeezymafia) November 8, 2019
West told the audience that the new Yeezy headquarters in Cody, Wyoming, will include a hydroponic farm where the company can grow its own algae.
“We’re going to be farming and going seed to sole,” West said.
According to a tweet from the official Yeezy Twitter account, the shoes are Yeezy Foam Runners, a style first unveiled in September and set for a 2020 release.
It’s not yet clear whether all Yeezy Foam Runners will be made with algae or if the algae shoes will be a subset of the line. But either way, the eco-friendly sneakers will be available in early 2020 for $75, according to the tweet.