By Damilola Faustino
Model Kendall Jenner’s new “Pizza Boys” project, which includes a radio show, Instagram account, and merchandise is creating headaches for a Los Angeles-based “street artist” who has been using a similar moniker since 2013, according to a new Manhattan federal lawsuit.
Robert Karageuzian, the founder of the LA-based art collective “Pizzaboyzzz,” says Jenner and DJ Daniel Chetrit infringed on his trademark when they launched their “Pizza Boys” online radio program in March, which comes with a similarly named Instagram account.
In fact, Jenner’s @pizzaboys Instagram account even boasts the exact same slogan — “In Crust We Trust” — as “Pizzaboyzzz,” Karageuzian claimed in his lawsuit.
He says Jenner’s efforts to claim ownership of the “Pizza Boys” name has “sparked outrage and confusion among consumers” and even resulted in his Instagram account being temporarily shut down.
“Chetrit, Jenner or persons acting at their direction managed to deactivate the Pizzaboyzzz Instagram account causing significant damage to [Karageuzian],” the lawsuit said. “Only after painstaking efforts was [he] able to recover this account and its followers.”
Karageuzian wants the court to order Jenner and Chetrit to stop using the “Pizzaboyzzz” trademark “or any confusingly similar mark, such as Pizza Boys,” as well as the “In Crust We Trust” slogan.
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