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By Eromosele Patrick Eidusi

kendrick lamar

Back in August 2017 rapper Kendrick Lamar announced he would be officially joining the Nike family, ending his previous partnership with Reebok.

In December fans got an idea of what to expect from the collaboration in an Instagram post with the caption DON’T TRIP. CORTEZ KENNY.

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DON'T TRIP. CORTEZ KENNY

A post shared by Kendrick Lamar (@kendricklamar) on

Lamar dropped another hint, yesterday stepping out in all-white pair with “DAMN.” Emblazoned on the side for his performance at the 2018 NCAA College Football National Championship.

View this post on Instagram

CORTEZ KENNY I

A post shared by Kendrick Lamar (@kendricklamar) on

COURTESY OF NIKE

The “Kenny I” shoe is set to drop via Nike’s SNKRS app on January 26, retailing for $100 USD. The design, a reference to Lamar’s hit album, is more than just a cute shoe. They can be worn on days when you need to let your sneakers do the talking.

Examples include:

kendrick lamar sneakers

Damn…. If the film Get Out Continues to be shut out during awards season.

Damn….. When you realize you forgot your Whole 30 lunch at home and now you just have to have that slice of pizza.

Damn… When you do your taxes and realize you cannot take “looking like you mean serious business” off as a work-related expense.

Damn….. if you’re a golf pro at Mar-a-Lago and just trying to get through the workday.

Damn…. When every screening of Black Panther is sold out.

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