Unlike most perfume ads that have been immersed in femininity, the Kenzo perfume ad is one that you will not be able to forget (and I mean that in the best way possible).
The video, directed by the epic Spike Jonze, is wonderfully weird and we simply can’t get enough of it. It’s very reminiscent of an old Jonze classic- his ‘Weapon of Choice’ music video for Fatboy Slim which featured a dancing Christopher Walken. In this, we see actress Margaret Qually sitting quietly in some boring ceremony before she bursts out and dances her little heart out in a delicious routine, choreographed by Ryan Heffington. Fun fact- Heffington is the genius behind the dance routine in Sia’s critically acclaimed music video for Chandelier.
Ok, we’ve hyped this excellence enough- watch it now!
What makes this ad the best is the fact that it does not follow the cliché of pretty ladies surrounded by roses kind of video. For once, we can resonate with that moment when you simply don’t want to be a lady anymore. She gets loose and gets down. She shoots lasers, kills a man, has a splendid ballet moment at the theatre and then, only after she’s had herself a whale of a time, are we granted that roses moment we always see.
The VMAs is already over and the best video of the year award has been given. But in my book, Kenzo just earned the best video of the year. It is clean, fresh and devoid of the norm. This is the kind of innovation we look for in the film and video making industry. Our artists can learn a thing or two.
Written by Nkem Ikeh
Images: mimifroufrou.com, frangranticaukraine.com, youtube.com