Khloe Kardashian, Kim Kardashian, and Kylie Jenner have all filed to trademark the names of their kids: Saint, North and Chicago West, as well as True Thompson and Stormi Webster, according to reports.
The mothers plan to use their children’s names on various products, including a clothing line, toys, and skincare.
Kylie, 21, specifically filed to trademark “Stormiworld,” which was the theme for Stormi’s epic first birthday party. Kylie’s boyfriend and Stormi’s father, Travis Scott, also designed custom Stormiworld tour merch for her first birthday.
The Kardashian-Jenners also requested the ability to sign endorsement deals to hawk others’ products, although the application doesn’t list specifics.
Kourtney Kardashian, Rob Kardashian, and their kids don’t appear to be involved in the trademark filing.
By Damilola Faustino