Kid Cudi and Adidas have announced a partnership. Cudi announced the partnership with the German sportswear company in a cryptic fashion on his Instagram page.
He shared an unusual drawing to Instagram that portrays a woman’s half head with a burning moon inside it. She has blue-tinted skin and red lips, with the image set against a bright pink background. The unusual graphic will be present on all upcoming Kid Cudi x Adidas merch.
At the bottom of the photo, a link directs users to Adidas.com/kidcudi. Visitors to the site are prompted to put in their emails to receive more information on all Kid Cudi and Adidas news.
Cudi and Adidas first worked together in 2018, debuting the TRESC Run sneaker. Cudi was one of six celebrity creators (the other five were Patrick Mahomes, Donovan Mitchell, Candace Parker, Raury and H.E.R.) to make up the Asterisk Collective.
By Damilola Faustino