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On Tuesday, Kim unveiled the Kimono line, claiming it was something she had been passionate about for 15 years. The collection aims to find solutions to common shapewear problems, such as needing different styles and cuts for different outfits.

However, the announcement gave way to an immediate wave of criticism as people accused Kim of being culturally insensitive, particularly considering that a kimono is already traditional item of Japanese clothing.

kim kardashian kimono

Aside from the #KimOhNo hashtag that was used to demonstrate their displeasure, a petition had already been started by Sono Fukunishi on change.org and had been signed by over 10,000 people as of yesterday.

The petition calls the use of the name “horrible cultural disrespect and establishes that the name ‘Kimono’ means clothing in Japanese and should not be shared with an underwear brand.”

Judging from the response to the news, it was clear to see that people definitely weren’t happy with Kim’s choices.

But, after remaining silent on the matter on social media, Kim has responded to the criticism.  In a statement to the New York Times, Kim said that she had named the line Kimono as a “nod to the beauty and detail that goes into a garment”, adding that she has no intention of ever selling anything that would “resemble or dishonor” the traditional item of clothing.

“I understand and have deep respect for the significance of the kimono in Japanese culture.My solution wear brand is built with inclusivity and diversity at its core ,and I’m incredibly proud of what’s to come.” Kim says

kim kardashian kimono

As for the trademarking drama, Kim’s statement explained that this was meant to be a “source identifier” that she would use for her shapewear and intimates line but that it wouldn’t “preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment”.

“Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line, but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment.”

So, it looks like despite calls for Kim to change the name, Kimono shapewear is here to stay.

By: Dammy Eneli

See Also: Kim Kardashian Suffers Backlash From Japanese Community Over New Kimono Body-Wear

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