The Kardashian family are going big on business but it seems one of them may be going awry.
Just after the launch of her new beauty product, foundation and shimmer for whole body, Kim Kardashian has launched a new piece of fashion, a slimming underwear called Kimono Solution wear.
The Japanese online community have however expressed great displeasure over her naming her line of undergarments after their respectable traditional attire.
KK West had on Tuesday announced via her Twitter the new product designed as a body-shaper of different array and sizes is meant to accentuate a woman’s curves underneath her clothes.
she captioned the post;
“Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.”
Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
— Kim Kardashian West (@KimKardashian) June 25, 2019
The Kimono translating to “a cloth around your shoulders” in Japanese, is a flowing robe usually made of satin or silk fabric with a sash to secure it by the side and Kim K’s version does not in any way look like it.
The backlash since the announcement post has been heavy as people of Japanese descent have raised concerns on her disrespecting the attire as well as trademarking the name “Kimono”.
Nice underwear, but as a Japanese woman who loves to wear our traditional dress,👘 kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider
— Yuko Kato (@yukokato1701) June 26, 2019
I usually don’t get upset about stupid shit like this but Kim Kardashian went and TRADEMARKED the word Kimono (for her brand)… like seriously go fuck right off. THIS is a Kimono, not your shitty clothing line. People need to quit disrespecting Japanese culture, like ASAP. pic.twitter.com/hDJbZ6hFv5
— クリスチャン #ONCE🍭 (@_NightingaleP_) June 26, 2019
Why did you call YOUR BRAND “kimono”? This is cultural appropriation. I'm japanese. I'm disappointed in you.
— 正気を失ったはと・しばらヒー (@810ibara) June 26, 2019
However, Kim Kardashian is yet to respond to the backlash and is brazenly continuing marketing the product online in the face of harsh comments.
By Sarah Oyedo
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