In January, Dolce & Gabbana launched a line of hijabs and abayas and in March, Uniqlo released a range of the hijabs and modest wear designed by British-Japanese designer Hana Tajima. And very recently Chanel has followed the same trend of including Islamic clothing in mainstream Western fashion wears.
This comes just when France placed a ban on the burkini. Sometime last week, Chanel’s Beverly Hills store on Rodeo Drive unveiled a new window display of mannequins wearing hijab-like head-coverings.
According to reports visitors from Saudi Arabia have the highest per-trip spend of any international market in Los Angeles, with an average trip expenditure of $4,550 per person and a collective spend of $259.3 million. It comes as no surprise therefore that the spending power of those of the Islamic faith is high as they were reported to have spent over $266 billion on clothing and footwear in 2013, an amount which is predicted to rise to $484 billion by 2019.