More and more, global brands are bringing their products closer to home by using relatable public figures and otherwise for their campaign.
Recently, we see another global brand tow this line, a localised approach to advertising with this campaign for Lacoste by Persianas Retail (owners of premium distribution licenses for Tommy Hilfiger Nigeria, Puma, MAX SA, Lacoste, Hugo Boss and many more).
The brand channelled Stephanie Coker Aderinokun and Vector the Viper for a campaign featuring Lacoste’s iconic polo shirt in celebration of World Friendship Day.
According to them:
“We all know that we are nothing without our friends. So, to celebrate World Friendship Day, we captured fond memories of the beautiful TV host & entrepreneur @stephaniecoker and Vector the viper.
Enjoy the heartwarming and humorous stories about their closest nearest and dearest friends they shared with @lacoste.”
The campaign images were accompanied by charming videos where both stars shared some fun stories about their BFF’s.
Scroll to see the images and videos below:
Photography: Ademola Odusami
Videography: Edgard Leroy for Persianas Retail (@prl.nig)
Makeup: Inglot Nigeria (@inglotnigeria)
Creative Direction: Bella Adeleke for Persianas Retail Limited (@prl.nig)
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