Since its inception in 2011, the Lagos Fashion week has been dedicated to showcasing the hidden treasures in the African fashion industry to the world. From scouting and supporting young creative in the industry to creating a platform where local fashion designers can showcase their designs to the world, Lagos Fashion Week has stayed true to its mission.
This time, the organizers, headed by Omoyemi Akerele CEO Style House Fashion take it notches higher as it is set to host series of events in both London and Lagos from the 2nd through to the 5th of April.
The events will feature a selection of African designer brands some of which are beneficiaries of the International Trade Center’s SHETrades in Commonwealth program which aims to connect three million women to market by 2021.
The programs include initiatives such as Between Us, Fashion Business Series and more.
According to the a press release by the organizers:
“BETWEEN US will represent the vibrant and dynamic facets of African design and community, with a focus on its diversity, from traditional handcraft and local production to cultural and political messaging through fashion. The pop-up recognises that each brand’s connection with Africa is proudly present yet fluid, unique, fresh and limitless.
For six weeks beginning on the 2nd of April, The Shop at Bluebird will welcome the versatile and effervescent spirits of Africa to its London flagship store; Carriage Hall with the first multi-brand pop-up since opening the Covent Garden space in May 2018. BETWEEN US honours over twenty unique designers, from womenswear and accessories to interiors and lifestyle, curated by the Founder and Executive Director of Lagos Fashion Week, Omoyemi Akerele and brand consultants Tammy Tinker Pudel and Katrina Macpherson, who are based out of Cape Town.”
“Fashion Business Series, a Lagos Fashion Week signature platform, which provides an avenue for industry thought leaders and collaborators to convene and exchange ideas, share information and educate an engaged audience will also be coming to London, continuing a global city tour that has included Accra, Nairobi and New York in 2018.
This edition, which will be held on April 2nd, 2019 will feature seasoned experts in their respective sectors who will contribute to conversations surrounding “Succeeding in Today’s Retail Market”. Speakers will provide insight on how fashion businesses can thrive considering the dynamics of today’s retail environment, exploring what components need to function effectively to ensure success.”
The speakers of fashion business series include Claire Miles, Buying Director, The Shop At Blue Bird, Katrina Macpherson, Brand Strategist and Business Analyst, Teni Majekodunmi, Founder and Creative Director Eclectic Chique and Adebayo Oke-Lawal, Creative Director, Orange Culture.
By Sarah Oyedo