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Amidst the COVID-19 pandemic,

Lagos Fashion Week 2020 will be streamed virtually…

But what does this digital move mean for the future of fashion?

Lagos Fashion Week 2019 Recap

(Video: KOIBIRD)


Read More:Lagos Fashion Week 2019 Exposed! The Good, The Bad and The Ugly.


Lagos Fashion Week formerly known as Lagos Fashion and Design Week is another major event that was forced to turn digital due to the continuous outbreak of COVID-19.

“Due to recent events around the world, and new cases of Covid-19 in Nigeria, Lagos Fashion Week has taken the decision to redesign the format slightly.”

Fashion Focus Fund: Sunlight Prize

This move just started with their Fashion Focus Fund:Sunlight Prize

This year LFW’s Fashion Focus Fund has opened applications to young female entrepreneurs across Nigeria from where 3 winners will be selected.

Each of the 3 Sunlight Prize winners will be awarded a grant of

N2,000,000(Two Million Naira)

and

the opportunity to create the annual Sunlight Collection.

“This season, the pitch sessions for all Fashion Focus Fund events will be digitally presented to a body of Judges at a live event across our social media platforms.” 

Dates to Remember

Online applications opens – Monday 30th March 2020

Final deadline for applications –Friday 10th April 2020.

Notification of 9 successful applicants-Wednesday 15th April 2020

 

9 successful applicants will be invited to the live pit.

Judges will then come to a decision online due to self-isolation.


Who Can Apply

– Female owned fashion brand
– Minimum of 2 previous collections
– Currently produces collections that creatively and commercially empowers others


How To Apply

To apply for The Sunlight Prize 2020 visit their website.


Lagos Fashion Week isn’t the first fashion event to turn digital due to this pandemic.

Earlier in the month, Tokyo Fashion Week made an announcement that the live shows will be cancelled and instead, streamed live to buyers and audience.

And just yesterday the first actual digital fashion show concluded in China 

courtesy Shanghai Fashion Week.

The show broadcasted 150 brands from March 24 to 30

via a special portal on

Alibaba’s Tmall.


It’s refreshing and might I say, inspiring

to see  how fashion is clapping back against the pandemic

whilst striving to give back to brands that empower.

I hope LFW proves to inspire other business to keeping business afloat

despite the mass gathering ban and cessation of movement.

By: Joan K. Vincent-Otiono

See Also:These Fashion Houses Are Done With Coronavirus

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