By Oluwatoyin Adeleye
Biola Alabi Media’s new movie, ‘Lara and the Beat‘ has premiered in a lavish star studded event in at the Lagos Continental Hotel.
The lavish event reflected concepts from the movie in a fabulous, fashionable and mesmerising music concert.
The movie features music stars including Seyi Shay, Vector, DJ Xclusive and Toni Tones.
Watch movie trailer:
The event was a celebration of film, music and fashion, and the who’s who of the film and music industry came out colourful, runway ready and bold.
With less than two weeks to the movie’s cinematic release nationwide on July 20, the cast and other members of the production team took to the carpet to hint about the excitement that ‘Lara and the Beat’ promises.
“We had a lot of fun on set making this movie, and I am particularly excited about the cultural elements that stand out in this movie,” said Seyi Shay, who plays Lara Giwa in the movie. “Music is a big part of this movie, and to see how it was perfectly fused with this production, makes me really proud as a music artiste.”
“We are now starting to see a brilliant collaboration between Nollywood and the music industry,” says Tosin Coker, Director of Lara and the Beat. “This is very special for me because I started my career as a music video director, and to see this happening now and to be a part of it, is something I am really proud of.”
“It’s great to see how this blend of movie and music has played out tonight, all the brilliance shown not only by the music cast members, but especially by the traditional Nollywood cast members as well, who really made this a pleasant experience,” said Vector.
Lara and the Beat also has an original music soundtrack produced by ace music producer Tee Y Mix, with significant input from the team at Universal Music Group in Nigeria.
Tee Y Mix who has worked with some of the music artistes in this movie before, said “Regular studio recording is not quite the same as when you’re making an original music soundtrack for a movie, but it’s not any less fun. I’m really proud of what we’ve created.”
“What drew us to this production was the vision they had to fuse music with movie, and this is something our mother brand has done in other parts, and we were glad to be able to do the same in Nigeria,” said Eze Ezegozie of Universal Music Group (UMG) Nigeria.
Lara and the Beat, produced by Tolu Olusoga stars award winning Nollywood heavyweights including Somkele, Chioma Akpotha, Chinedu Ikedieze, Uche Jombo, Lala Akindoju, Bimbo Manuel, Wale Ojo, Shaffy Bello, and Saidi Balogun. Other cast members include Deyemi Okanlawon, Demola Adedoyin, Folu Storms, Sharon Ooja, Anne Icha, Akan Nnani, Dara Egerton Shyngle, Bollylomo, David Jones David, Cookies, Keira Hewatch, Patrick Oke and Demi Banwo.
According to Biola Alabi, executive producer of Lara and the Beat, “What you have witnessed here tonight is the outcome of many months of hardwork and creative collaborations with talented professionals in the industry. Biola Alabi Media is committed to telling our rich African stories, and sharing it with the rest of the world. I am proud of what we’ve created with Lara and the Beat, and with the reception we’ve seen here today, I am certain everyone will enjoy it when it opens in cinemas nationwide from July 20.”
Alongside Biola Alabi, other Co-Executive producers include Mr. Sunday Agboola, Mr. Lanre Onasanya, Mrs. Adetayo Okusanya and Mr. Niyi oluwalope.
About the movie
Lara and the Beat is about the young and beautiful Giwa sisters caught in the centre of a financial scandal with their parent’s media empire. The sisters are forced out of their privileged bubble, and must learn to build their own future and salvage their family’s past. The movie also tells a love story between Lara and Sal (a.k.a The Beat), who helps find her voice and jumpstart her musical journey. It is a movie about Loss, Love, Music…and a Dream.
The film will be distributed by FilmOne and will be available in cinemas nationwide from July 20, 2018. Group ED/COO of FilmOne Distribution, Moses Babatope said, “This is another brilliant production from the Biola Alabi Media team, and we are delighted to be a part of it. We are optimistic this will be a cinema viewing delight.”
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