Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. Maybelline New York is the official sponsor of New York Mercedes-Benz Fashion Week.
In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid.
As for Dark and Lovely, for over 110 years they (along with their parent Softsheen-Carson) has provided beauty to all consumers of African descent with innovative, tailor-made, superior products and services.
They had a similar and powerful vision: to help people of color celebrate their unique, highly individual looks and styles, through the most innovative products, that have been specially designed for their needs. They continue this legacy, and have committed to stopping at nothing to give their consumers the largest array of scientifically advanced beauty tools.
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