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Manchester United have announced that they will lose £21 million on sponsorship revenue alone should they lose the Europa League final and subsequently miss out on Champions League qualification.

This was announced yesterday by the club’s chief financial officer, Cliff Baty.

Cliff Baty1

Sunday’s 2-1 defeat at Tottenham ensured that United will again finish outside of the Premier League’s top four this season, leaving the clash with Ajax in Stockholm on May 24 as their only avenue into the Champions League for 2017-18.

It’s a 30% reduction in the following year’s payments. So receipt of sponsorship next year from Adidas would be £70m if we’re in the Champions League, so that would be 30% of that, a £21m reduction.” he said.

Baty sighted the reason for the tilt as their lack of action in the UEFA Champions league this season.

Cliff Baty

In the Champions League we’d expect to get about £40m-£50m revenues whereas the Europa League is normally around £15m-£20m revenues. This year we have benefitted from the performance of other English teams in the Europa League.”

“We qualified by winning the FA Cup, and because only we and Southampton went through into that first round we got a bigger share of the market pool, and also the performance of Southampton and Tottenham later on in the competition meant that we picked up a bigger share of that market pool and will do throughout the knockout stages.”

Manchester United must make sure to win Ajax in the Europa League final in Stockholm on the 24th of May to stand any chance of qualifying for the Champions league next season.

Written by Chineze Ogugua

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