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Muslim girls are demanding Inclusivity in Fashion!

Give me a minute to explain.


I attended Lagos Fashion Week 2019 with my Muslim sister

And I was impressed to see one brand in particular,

House of Kaya.

HOK dressed their caramel queens in gorgeous,

Muslim-appropriate ensembles.

(In normal English….)

The ladies sashayed down the runway

in modest stylish clothing

with matching hijabs and turbans.


 I tend to be extra sensitive to any guest I’m with at events and in this case, my Islamic sister was no different.

Doing Fashion Week with her helped open my eyes

to seeing fashion through her view!


I felt proud that for the first time in forever,

fashion had gone from the celebration of just skimpy fits

(which I don’t mind but everyone serves to have a choice)

to the appreciation of modest fashion.

And the expert use of fabric in exalting the female silhouette.

Long story short, I finally felt like the authentic

Muslim fashionistas were finally getting some long-overdue representation.

I started training my eyes and my mind

to spot this so-called inclusivity within the fashion world.


Vogue launched Vogue Arabia


Vogue issue featured Halima Aden as the first female to grace the cover with a hijab.


Gigi Bella and Riri all featured on Vogue Arabia


Dolce & Gabbana has released a line of hijabs and abayas.


Nike created their first-ever sports-hijab


Halima Aden walked Yeezy in a hijab

H&M  featured hijabi women in their ad campaigns

Cover Girl named Muslim beauty blogger, Nura Afia, as their newest brand ambassador.

Burberry introduced their limited-edition “Ramadan” collections,

DKNY followed suit

Mango was hot on their heels

all three brands made this ‘inclusive’ move,

all coinciding with the Muslim holiday Ramadan.

We have an influx of Muslim bloggers; one of my faves being

@hafymo our national treasure here in Nigeria and the other being @enimsay based in the United States of America.

They both serve Islam appropriate outfits a.k.a modest slayage at the highest level.

We also got an influx of modest brands such as

Elora collection, Nuraniyas Studios, Amnas and Knan to name a few just in Nigeria…

This may seem like a lot but in reality, its nothing compared to where Islamic appropriate fashion should be today.

Where this may seem like progress, Fashion still is lagging.

And it took a 3-minute conversation with a hijabi diva I bumped into

that got me remembering that fashion STILL has a wide gap to fill in being more inclusive to Islamic fashionistas.

Stay tuned to the next post.

By: Joan K. Vincent-Otiono

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