Netflix plans to order original series from Africa next year, on top of the shows it’s already producing in Europe, Asia and Latin America, said Erik Barmack, the streaming giant’s vice president of international originals.
Netflix’s Europe team is “in the process of looking at opportunities in Africa. It’s definitely the case that we’ll commission some series there in…2019,” Barmack said at the Content London conference this week.
The move is in line with Netflix’s global ambitions and with Barmack’s own prediction that the balance of power in terms of the world’s most-watched shows will soon swing from U.S. to international fare. “There’s going to come a time when half of the top 10 of most-watched shows in a given year are going to come from outside of the U.S.,” Barmack said. “I don’t think that’s very actually far away. I think that’s going to come in years, not decades.”
He added that “shows with multinational casts will become the norm.”
More and more Netflix subscribers are watching non-English-language fare every month, he said.
For talent, that means it will no longer be necessary to relocate to Hollywood to become a breakout star in a globalized TV world.
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