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Five Star music artiste manager, Soso Soberekon, has a few words of advice for upcoming acts.


He took to his Instagram page to point out the do’s and don’t’s of the music industry, hoping that upcoming artistes can learn something.

See what he said, “Young men/women get it so wrong these days. There is no short cut to making it, getting rich or ‘hammering’ if you will. The mistake you make is thinking successful people literally become successful overnight. This simply doesn’t happen.

“It takes hard work, smart work, guts, determination, taking risks and consistency to get to the apex of whatever field you’re in. If luck is present, it’s a very tiny percent. Negligible really. Opportunities present themselves and it’s up to you to do the best with them. This should never be mistaken for sheer luck.”

He continued, “The trend for young Nigerian men today is to get initiated and belong to one demonic cult or confraternity in the hopes that doors would be open to you and you’d achieve success instantly. Only a lazy mind would reason this way. Work hard. Work smart. Work never killed anybody.

“Selling a piece of your soul for phantom riches is the height of ridiculousness. When it’s your time to shine, it’s your time. Nothing would stop it except your laziness.”

Apparently, the music manager is talking from experience, as he adds, “I’m a product of hard work and tenacity. I didn’t belong to any secret organisation. It was simply my hard work and determination. Young men need to eschew laziness and work to achieve success. Be innovative. Think. Ideas. Ideas. Ideas. Ideas move the world. Always. The world would never stop needing ideas.

“Short cuts never pay. Don’t be deceived thinking they do. Lest you end up taking the long way back because you decided to cut corners. Be wise. Stay blessed and remember, don’t get involved in shady things and shady associations.”

And to wrap it up, he noted, “When they said patience is a virtue, they weren’t lying.”

Written by Clement Oluwasegun

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