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By Oluwatoyin Adeleye

Although feminist icon, Gloria Steinem rarely wears makeup, she has helped launch a new lip balm in partnership with US Prison rights activists, UnPrison Project.

Gloria Steinem

Gloria Steinem

The lip balms come in gleaming black tubes with faces of various women drawn all over.

“I never wear lipstick,” says Steinem, “but I can support a lip balm.” Especially one that’s made with human rights in mind and crafted in collaboration with Steinem herself for a cause that is close to her heart, she adds.

The 84-year-old legendary activist’s new limited-edition makeup collaboration—a paraben- and cruelty-free lip treatment is named In the Clear, and is out today. The products were crafted with the social justice beauty brand The Lipstick Lobby, which has worked with the likes of Planned Parenthood and the Brady Center to Prevent Gun Violence.

gloria lip balm

When the brand tapped Steinem for its next capsule collection, she chose the UnPrison Project. The nonprofit—founded by activist and author Deborah Jiang-Stein, who was born in a Virginia prison to a mother suffering from drug addiction—aims to equip incarcerated women with the tools and skill sets to live a fulfilling life after release. Since the organization was founded in 2012, it has already reached 10 percent of the total female prison population in the U.S., or 20,000 incarcerated women.

It’s a big mission fueled by the idea of community and inclusivity and the simple act of listening to one another, all of which is directly in line with Steinem’s beliefs—even if lipstick technically isn’t.

Read more on Vogue Beauty

Read also: How To Get Rid Of Dark Lips Fast

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