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Earlier this week, childrenswear conglomerate GAP inc. announced a collaboration with Yeezy, Kanye West’s clothing brand.

The news was met with a lot of diverse responses. Intrigue, excitement, shock, indifference and last but not the least disappointment.

Diet Prada recently chronicled the promise and fail relationship Gap had with designer Telfar.

Gap

Gap and Telfar confirmed a collaboration back in January

However, due to the strains of coronavirus on the fashion industry, the childrenswear conglomerate postponed the deal indefinitely.

Sadly, designer Telfar Clemens and his team were put on the back burner and what makes it worse is that they have not yet received the 25 percent postponement fee that Gap offered to pay.

All this has culminated in people asking the multi-billion dollar company that if they couldn’t pay Telfar, where did they find the money to collaborate with Yeezy?

In my opinión, Gap did like any business would and put their best interest first,

Weighing their options on who would pull more sales for their brand in this time of COVID-19

However, they must put their money where their mouth is when it comes to compensating Telford because a promise is a promise.


Read Next: Kanye West Signs 10-Year Partnership Deal With Gap


 

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