The Creative Director, fashion guru and Editor -In -Chief of Debonair Afrik, Emmanuel Ekuban known to fashion Creative as Nuel Bans covers the editor’s issue for the month of August. He has chalked a lot of successes in these few years. Continue reading to find out more.
Debonair Afrik is a fashion & lifestyle publication as well as a fashion content creation agency in Accra, Ghana.
According to him, the agency officially started five years ago with the help of some friends and his older brother after he encountered friends who had difficulties promoting their brands and sharing their brand narratives. It primarily started as a blog that published African related fashion content and has grown over the years with the help of friends who bought into the vision.
Nuel Bans has been in the fashion industry for close to eight years. He started as a model, continued as a fashion assistant for designers and is now one of the biggest names in the fashion industry in Ghana.
In an interview with Miss Seyram Nutsukpui he revealed that he believes the industry in Ghana is positively evolving. “People here are beginning to understand and accept that fashion is a serious business venture like any other, but I think currently how lucrative it is, is dependent on where you stand with regards to your niche and craft”, he stated.
‘Hmm, there has been a tremendous improvement but there is still a lot of work to be done so we can keep up with our foreign counterparts. For example, stylists, creative directors and to some extent models, were not as valued or utilised some years ago as they are now’- he added.
When asked what challenges he faces as a fashion creative in this part of the world, this is what he had to say. “I come from a very subtle background where everyone is respected irrespective of who you are or what you have but in this industry, you must belong to a certain class of people before others would even collaborate with you, regardless of how good you are! You will only see these so-called high-class people clinging onto you when you have something they want, which should not be so. Creativity is God-given and each person deserves that chance to blow up. I mean when the people do well, we grow the industry and make it reputable. Finally, the support system is weak at this side of the world. It’s not rosy to push through or get the work done. At the beginning of Our Magazine, The support wasn’t sufficient because we were not covering the Everyday Celebrity, our vision and mission are to project Creatives making waves in the fashion industry here in Africa”.
He believes the industry is a land of gold and it needs to be unearthed to show its full potential. Also, there should be a proper system or body that will protect and control issues pertaining to the industry and its talents.
Nuel Bans is no doubt a visionary. He has a lot up his sleeve; amongst this is the Style Lounge which is a three-day event in its third year seeking to promote fashion brands in Africa, especially West Africa, through workshops and fashion presentations. Investors should help this thriving industry to make it more appealing and lucrative.
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