A password will be e-mailed to you.

Onchek.Com Joins Orange Culture & Shem Paronelli In Unity Collection

Share This Post!

By Eromosele Patrick Eidusi

From a united vision to a fully inclusive product line, ONCHEK presents the UNITY Collection.

ONCHEK.com a New York-based luxury e-commerce store that retails some of the most exciting African designer brands such as Kenyan Adele Dejak, South African Maxhosa by Laduma, etc. to a global audience had recently collaborated with one of Nigeria’s leading menswear brand, Orange Culture, and artisanal leather goods brand, Shem Paronelli, for a line of sports jerseys, shoes and shorts in tribute to Nigeria’s national soccer team, Super Eagles.

ONCHEK

Standing on the principles of coalition, pride and integrity, The UNITY collection comes as a collaborative capsule of collective design. In homage to the Nigerian Super Eagles team and the road to the 2018 World Cup, Ecommerce store, ONCHEK.com, brings us an exclusive patriotic assembly of select designs, authentically made in Nigeria.

Crafted with intention, ONCHEK sought out to connect this initiative with some of Nigeria’s most talented, high-end designers. The UNITY Collection was made in collaboration with Adebayo Okelawal of ORANGE CULTURE and Shem Paronelli of SHEM PARONELLI ARTISANAL. Both designers of luxury and dominant style, the creative masterminds united to bring a new badge of honor of their homeland of Nigeria.

Designer and founder of ORANGE CULTURE, Adebayo Oke-Lawal is one who subscribes to the duality and interchangeability that clothing can bring. Constantly inspired by a lifestyle of unapologetic fluidity, he started a movement that brought unity and inclusion to the forefront that can be seen woven throughout the UNITY Football Jersey within the collection.

ONCHEK

In a statement Adebayo Oke-Lawal of Orange Culture:

“I believe that when you’ve been given a platform you should always use it to support others. That’s how collaboration started for me! I feel like as Industry, if we push for each other, the industry will move quicker into global prominence.”

The artisanal mastermind behind the UNITY N-100 soccer Shoe is Shem Paronelli of SHEM PARONELLI ARTISANAL. A footwear brand for architectural influence and founded by minimalist philosophy, Paronelli’s handcrafted footwear embodies the mission of the UNITY Collection with a keen eye for detail and a simplistic approach.

In a statement Shem Paronelli:

“The take-off point was our already existing N-100 model. But we sought to re-imagine and approach it differently, drawing inspirations and ideas from a traditional soccer shoe. Every stage of this project was fun for me, from bouncing ideas with Mr. Chekwas on the direction to the hand-picking of best leathers (by the way these are so comfortable) down to the actual making of the sneakers. The energy throughout has been great.”

ONCHEK

In a statement, Chekwas Okafor Founder ONCHEK.com

As a leader in accessible African luxury Fashion, ONCHEK continues to elevate culture through authentic fashion. In an effort to stimulate Nigeria’s economy as well as provide job creation on the continent, the brand’s first collection is brought to you as a project of passion.

The unity collection is made up of many parts, much like the languages of Nigeria. It tells a story of differences, cultures, traditions, and dialects. It’s about persistence, cheers ,laughter and celebrating diversity although you may not understand the words…… it’s a story about one thing that brings us together. A story about UNITY. The story of Nigeria.

ONCHEK

See collection in the slides above

Click here to watch campaign video

 

Credits:

Photography: Kosol Onwudinjo

Styling and Art Direction: Daniel Obasi

Models: Male (Gabriel Ejoni  and Jeffery Obed.) Female (Elizabeth and Eniola Abolarin) from Beth Models.

Cinematographer: Wale Rilwan (Walinteen pro)

Makeup: Evelyn Obewu (Radiez by Eve)

Hair: Hair Craft

Music: Moonlight (Richard Imaekhai).

PR: [email protected]

Read also: Mo Agusto Releases Spring/Summer 18 Lookbook

Comments are visible after approval

Share This Post!