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Menswear Label Onwuchekwa Debuts SS18 Collection, “Distinguished Bloom In Drought”

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By Eromosele Patrick Eidusi  

Abuja menswear brand Onwuchekwa, a line of bespoke urban/high street shirt brand has released its spring summer 2018 edits titled “Distinguished Bloom In Drought.”

Onwuchekwa

The Onwuchekwa Kindred is more fearless this season as their courage is amplified, their headstrong approach for acceptance is underlined with a genuine softness they are unafraid to show.

In a statement released from the brand, creative director, Chikezie Daniel said:

“This season we embrace colors, intricate details, shapes and motifs. We completely understand that the marvelous thing about setting own standards is that no one else can judge us but themselves”.

The various shades of colors depicts the different stages of blooming, the bead work depicts the seeds, showing their fruitful nature: the leaf motifs signify growth and prosperity, while the ropes signify the stem which provides support for the elevation of the leaves that allows them spread out freely. Certainly not a fan of anything regulated or normal as they have distinguished themselves.

Onwuchekwa

“You cannot live a brave life without disappointing some people” – Oprah Winfrey.

See more photos in the slides above

Credits

Designer: Onwuchekwa By Chikezie Daniel |@onwucheka_bcd

Assistant: Tunde

Models: Tobi Wojuola |@spartangram_ of @gimodels , Temitope Okunuga |@tope_

Foot wear: Maliko |@maliko_ng

Photography: Elizabeth Ajayi for Vantage photography |@vantagephotography

Read also: Show Stopping Designs From Arise Fashion Week Day 1

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