By Damilola Faustino
Oprah Winfrey has signed a multi-year partnership with Apple to produce original programming for the tech company as it tries to take on Netflix and Amazon.
Apple said in a statement: “Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.”
This comes three weeks after Netflix announced a deal to bring former President Barack Obama and his wife, Michelle, as producers of exclusive content. That streaming service was already celebrating previous deals with “Scandal” creator Shonda Rhimes and talk show icon, David Letterman.
Winfrey joins an already-impressive line-up of stars at Apple. In recent months, the iPhone maker inked deals with Stephen Spielberg for a new season of his 1980s anthology program “Amazing Stories,” as well as Reese Witherspoon and Jennifer Aniston for two seasons of a morning show drama, and NBA superstar Kevin Durant for a basketball drama.
The Apple deal will not affect Winfrey’s contract with OWN, her television network, with which she recently extended her contract for another seven years. The financials of the deal have not been made public.
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