Adebayo Oke-lawal, Creative Director of Androgynous menswear brand, Orange Culture has released its 2017 Autumn/Winter lookbook with the theme, “Pretty’’.
For this collection, The Brand Director chose to infer on garments, the religion of romance.
The brand opines that romanticism is at the base of fabrications and shapes. A story of blossoming teenage boys – the full spectrum of what it means to be young, which encompasses the carelessness of love, the angst of failure, and also the delicateness of hurt.
The collection begins with that startling moment a teenage boy realizes that hurt is part of the journey too.
“As a Nigerian boy, you are not necessarily allowed to own hurt, even if it’s staring you right in the face. It is a deeply rooted patriarchal system that invalidates pain as an essence to maleness. Mostly you are required to be a man before you are old enough to realize that being a man is overrated,” says the Creative Director.
But there is also a progression into recovery, into a subtle acknowledgement of self-bravery, and self-love, and these teenage boys being able to find themselves despite some of the worst pains of abuse. The collection, as it is titled ‘pretty’, shows there is no anger to it; no form of rebellion or self-pity; no persisting shadow of victimization. In some sense, it is a collection of rebirths – the moment after the sense of journeying along, despite it all, and the idea of being broken to become beautiful – Adebayo says!
Quilted parkas, soft crepes, and lambs leathers were layered to express the intensity of the romanticism/Vulnerability behind the collection. The delicate prints, emotional colors and extra frilled detailing were added on to push the story even further.
The array of outfits were shot with Polaroid camera to capture an emotional moment in time.
See pictures of the collection below:
Photo source: Orange Culture
Written by; Eromosele Patrick Eidusi
Ig: @pathrik_ t:@_pathrik
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