By Oluwatoyin Adeleye
Young business mogul, Peace Hyde is the cover star for BUsiness Day’s The CEO magazine.
Peace is the newly appointed Forbes Africa Head of Digital Media and Partnerships/Correspondent West Africa. With multiple awards to her name and other nominations, she makes the United Nations’ 100 Most Influential People of African Descent.
In the latest edition, she discusses her education non-profit organisation, Aim Higher Africa as well as her journey to success as well as the future of digital media in Africa.
Read excerpts below:
On building her personal brand: I am driven to make a change. A change in the way people perceive their abilities, a change in mindset and most importantly a change in societies expectation for young people. I want to contribute to the paradigm shift in the role the mindset plays in achieving your fullest potential. I believe in one fundamental principle, and that is through faith and God, all things are possible. You just need to add a sprinkle of hard work and you can achieve anything you put your mind to.
On the evolution of the relationship between Influencer and Brand: We are in a world where everything is possible. Ideas are a dime a dozen and originality are increasingly hard to come by. Technology has redefined the way we live; interact with each other and with products and services. At the heart of that change lies the relationship between the influencer and the brand, which has become increasingly important to drive awareness and sales.
I think as product lines become more fragmented coupled with globalization, organizations are beginning to find new ways of pushing their message to their intended target audience. The emergence of native ads is a testament to this. I believe this evolution will continue for some time. Community marketing and personalization are now strong aspects of the marketing mix and the only way to survive is to embrace this trend.