A petition against Disney‘s trademark of the words “Hakuna Matata” has attracted over 30,000 signatures.
The Swahili phrase means “no problem” and is the title of a song in the 1994 animated film The Lion King.
Disney applied for the trademark in 1994 in order to stop the phrase being used on unofficial merchandise. The trademark was approved in 2003 and remains active.
Zimbabwean activist Shelton Mpala has launched a petition against Disney that likens the trademark to “colonialism and robbery”.