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Prada has great taste sha. They have a linage and history of using actors for their campaings and ads. For its latest perfume they chose Ansel Elgort, Dane Dehaan, Mia Goth and Mia Wasikowska, other stars they have used include Ben Whishaw, Eddie Redmayne, James McAvoy, Joaquin Phoenix and so many more we can’t even list now.  But we must list Adrien Brody, Tim Roth, Gary Oldman and Willem Dafoe that waled on the runway for the AW12 show.

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Prada is at it again! For its Cruise 2017 campaign, it has selected another screen goddess – Jessica Chastain. Teaming with its long-term collaborator Willy Vanderperre, Jessica is shot in different sites in Milan such as the Civic Planetarium and the house’s newly opened contemporary art gallery Fondazione Prada.

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The Cruise 2017 was unveiled at Prada’s SS17 menswear show at Milan Fashion Week in June. This season, it features a travel theme highlighted by headbands, camping hats, parkas, windbreakers, plus sandals and backpacks filled with clothes and brogues hanging off them. Miuccia of Prada says about the theme “The backpack – where you put your home, your shelter. Just in case there are difficult times.”

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Written by Odinekachukwu Ishicheli

Images: Dazed

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