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Nearly two decades after launching the iconic iTunes, Apple’s iTunes music retail store is finally being shut down.

Apple is set to announce three separate apps for music, TV and podcasts, as Apple seeks to re-position itself as an entertainment service rather than a hardware company powered by products such as the iPhone.itunesHowever, the new Music app is still expected to allow users to purchase digital songs, a method of consumption that is waning in the streaming era. The move would certainly be a major shift for Apple, as iTunes has been the main application for playing media on Macs since 2001. iTunes is arguably one of the most important pieces of consumer software ever created, as it facilitated the rise of digital music and podcasts in the early 2000s, and it was tied to the success of the iPod.

Read also: Spotify Is First To Reach 100 Million Paid Subscribers Ahead Of Apple Music

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