There is something to be said about the wave of being natural that has being bubbling for some years now. More and more women are becoming comfortable in their own skin from global celebrities like Alicia Keys stepping out on the red carpet with out make up to the wave of young black women around the world having the confidence to wear their hair natural and not subscribe to the European standards of beauty.
But what effects is this new confidence having on the fashion industry? Are brands adapting to cater to this new class of women? The answer is YES. Brands are responding with great precision to tap into the needs and desires of these women. Brands like R&R Luxury offers varieties of natural products for hair to natural facial masks dedicated for the black consumers and all other races.
Research shows that the natural beauty industry is estimated to grow to over $13 billion by the year 2018 and a larger part of that growth would come from emerging markets like Africa. The global organic personal care product market saw steady growth in recent years due to increasing consumer concern regarding personal health and hygiene. In addition, widening distribution channels and new product development has contributed significantly to this growth.
Skin care products dominated the demand in the global organic personal care products market by 32.1% followed by hair care and then cosmetics segment . The demand for the three segments increased due to the entry of large multinational in the organic personal care product space giving them greater and lager visibility.
As African women become wealthier and more socially and politically aware of their mind and body so has the take on beauty had an up tune in thinking. More and more are feeling confident in their natural state. And the world is willing to embrace it.
Slay on natural women. Slay on.
Written by Tokyo James