By Eromosele Patrick Eidusi
Just a few weeks after announcing a new partnership with Victoria Beckham, Reebok has tapped Kerby Jean-Raymond, the founder and designer of New York based label Pyer Moss to create a new collection of men’s, women’s and unisex sportswear products starting in fall 2018.
“All it took was one conversation to know that Reebok was the right home for our team,” said the designer who is known for collections that often address social justice issues. “We are really excited for everything we have coming up.”
The partnership will last at least two years and Jean-Raymond will design two lines for Reebok classic: A limited edition, higher-end capsule that will debut during New York Fashion Week in February and a more affordable collection that will land in stores in August 2018.
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