Hot on the heels of an impressive run of singles – including ‘Do Me Dirty’ and ‘No Crying in a Ho Phase’– the rising US Pop artist, Reece, today releases his brand new single ‘Be Happy’ and announces the upcoming release of his debut album IT BOY (out on September 16th).
Moving gears from the self-described ‘kitchen sink pop’ of his last two singles, ‘Be Happy’ taps into raw, honest and contemplative emotions and is accompanied by a simple, yet breathtaking black & white visual which was shot around LA and culminates with a beautiful beach scene which pairs perfectly with Reece’s soaring vocals.
WATCH THE VIDEO HERE
On the new single, Reece says:
“I wrote ‘Be Happy’ during a period of intense self-reflection in my life. I feel like as we all age, we find that societal pressures start to increase and I found that succumbing to those pressures made me lose touch with who I truly am and what I truly want out of life. This song is a sort of come to Jesus moment for me, and I wanted the video to match the energy of the song.”
Daring and unafraid of sonically, visually, and lyrically unique choices, Reece channels the passion in his music to mirror nostalgic, relatable moments – creating a magical connection with his audience who can relate through their personal inflections. Reece’s upcoming debut album and follow up to his 2019 EP I’m Not Sure Yet is his most magnetic project to date and is focused on honesty, love, and experience.