The Luxe Man is a retro minimalistic yet elegant collection by Designer, Eromosele Patrick Eidusi, the Rick Dusi’s Creative Director.
The cool looks in this campaign are inspired from the book “The Luxe,” first book in the New York Times best selling series by Anna Godberson.
Tumbling over the world of luxury and deception, where appearances matter above everything and breaking the social code means running the risk of being ostracized forever, Rick Dusi birthed The Luxe Man.
According to the designer, the collection was hatched when Patrick stumbled upon the book “The Luxe” where 10 Men lead dangerously scandalous lives in a retro yet very timeless classic piece.
The collection redefines menswear classic with an upsurge in aesthetics, beautifully executed retro fashion with the use of indigenous fabric mix with modern sartorial classics with hopes to creatively explore the marriage between retro influence and contemporary styles for the modern Man.
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Soft to seemingly hard fabrication was used for the collection. Cotton, Neophrene, Velvets, wool and damask are the fabrics that empower the collection and helps us tell our story,” says the designer, who has styled Grammy award nominees and more.
See photos below:
Creative Direction/ Styling: @tokyojamess
Models – Terry Frimpong: @ terry_tyler_ for @20modelmanagement; Caleb Neilson: @Caleb_cjn for @bossmodelsa.
Studio: @herocreativemanagement Capetown, South Africa.
Slides made in Collaboration with MALIKO STUDIOS
Glasses made in collaboration with DAPMOD