The music industry is taking a pause today (June 2) to observe what is being called #BlackOutTuesday (as well as #TheShowMustBePaused), an effort calling for “a day to disconnect from work and reconnect with our community” as well as an “urgent step of action to provoke accountability and change.”
Led by celebrities including Rihanna, Bella Hadid and Cara Delevingne and companies like Spotify and Apple Music, the day-long blackout which was initially intended to be just for the music industry has swept Instagram as stars marked the day with a plain square posted on their grid.
It’s ok to be against it but please try to understand the situation before spreading hate. The black out Tuesday is about musicians not sharing anything bc they respect that now is not the right time. They understand music isn’t the priority. It’s a support #TheShowMustBePaused pic.twitter.com/cWOsdNGwRg
— Flo ◟̽◞̽ 🌈 (@ForgodsakeLarry) June 2, 2020
The blackout “is meant to intentionally disrupt the work week,” according to initiative’s website. “Monday suggests a long weekend, and we can’t wait until Friday for change. It is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the Black community’’
In honor of today’s action, dozens of artists from Rihanna to Green Day, Ricky Martin, Kelly Rowland, Normani, Christina Aguilera, Alejandro Sanz, Radiohead, Jennifer Hudson, Beastie Boys, Paula Abdul, the Mavericks, Armin Van Buuren and many more honored the effort by posting black boxes on their social media feeds or statements of support.
“We ain’t buying s–t!!! And we ain’t selling s–t neither!! gang gang! #BLACKOUTTUESDAY.” Rihanna tweeted
— Rihanna (@rihanna) June 2, 2020
Check out some other #BlackOutTuesday posts below:
— DJ Jazzy Jeff (@djjazzyjeff215) June 2, 2020
— The Beatles (@thebeatles) June 2, 2020
— Normani (@Normani) June 2, 2020
— Ricky Martin (@ricky_martin) June 2, 2020