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R&R Luxury Launches Home Fragrance Range With Campaign Video

ilé Sahara Sunset Duoilé Sahara Sunset Room Sprayilé Spiced Orange Diffuserilé Spiced Orange Duoilé Spiced Orange Room Sprayile by R&R

Luxury natural beauty brand, R&R, today launched its first video campaign to showcase its new home fragrance line, ilé.

ilé Spiced Orange Duo

ilé Spiced Orange Duo

The luxurious African brand created the video campaign to illustrate how it is delving into the home market with the launch of two aromatic, staple home fragrances, Sahara Sunset and Spiced Orange.

Speaking about the new home fragrance, Valerie Obaze, Founder and CEO, R&R Luxury says:

“I’m so delighted to be launching R&R’s first ever campaign video for ilé. Our brand has been producing natural skincare products for seven years now and the new home fragrance line embodies everything that our customers love about R&R, quality products with fresh scents and luxury packaging.”

Directed by Tokyo James, the 35-second campaign video follows the flowing movements of Nigerian model, Opeyemi, while enchanting viewers through what is described by James as “a series of sensual, earthy and natural visuals, stimulating the senses and making us look at home fragrance through a different light.”

Captivating words, images and sounds are used to introduce the audience to the ilé range and their sleek design.

ilé Sahara Sunset Room Spray

ilé Sahara Sunset Room Spray

Aptly named ilé, which simply means ‘home’ in the Nigerian, Yoruba language, the products blend the perfect fusion of fragrances to create a relaxing-zen. The premium ilé range has been created to evoke African senses through a range of reed diffusers and room sprays.

Debuting just in time for the festive season, the Sahara Sunset fragrance combines elements of frankincense, gold and myrrh creating a beautiful homely infusion that is inviting to the senses.

The luxury Spiced Orange fragrance merges together the allure of fresh oranges with a hint of ginger providing homes with the perfect aroma for Christmas and beyond.

The ilé home fragrance range is now available to buy in store, online and from R&R stockists.

ilé Sahara Sunset Duo

ilé Sahara Sunset Duo

R&R is a luxury beauty brand founded on the philosophy of transforming one of nature’s purest and richest gifts – the Shea – into the most enriching beauty products. Founded by Beauty Entrepreneur Valerie Obaze in 2010, who was inspired by the birth of her daughter Rebecca Rose, R&R has garnered international recognition in the world of luxury beauty including being recognised by Elle as a ‘beauty brand to watch’ as well as winning awards and several accolades for the excellence of it’s range of beauty products.

Check out more photos in the gallery above

Watch campaign for the new Ile Product below:

Purchase ile by R&R: [email protected]/ www.randrluxury.com / @randrluxury


Film Production Company: Bantu Studio (@bantustudio)

Production Support/Equipment: Accelerate TV (@accelerate_tv)

Director and Producer: Tokyo James (@tokyojamess)

Model: Opeyemi Awoyemi (@theopeyemi)

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