Samuel L. Jackson has been hired by giant eCommerce Amazon to voice its virtual assistant Alexa.
The firm made the announcement during its annual Amazon Device event held in Seattle, Washington.
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The tech giant announced a slew of updates to its Alexa device, which included a new artificial intelligence feature that speaks in celebrity voices.
Jackson is the first star to voice the digital assistant, with more big names to be unveiled later on.
According to Amazon’s description of Jackson’s “voice pack”, users can choose whether they’d like the Hollywood icon to use clean or explicit language. It adds that Jackson will be able to tell jokes, play music and report on weather conditions, though he is unable to assist with shopping, lists, reminders or skills.
Jackson’s voice feature can be purchased on Amazon now at an introductory price of $0.99).