Written By Ugochi Obiajunwa
FBY is an exquisite fashion brand who has the drive to bring a unique online shopping experience that transcends the conventional, bringing upcoming talents together in a single place.
The brand describes herself as “more than just another womenswear retailer but also a place to discover new designers, new styles and new ideas. With emerging talents from all over the world; crossing Australia, through Europe, to the US and back home to Africa, Femme By Yele (a.k.a. FBY) is the home for women with a global perspective on fashion“, Omoyele Ogundipe the brands creative director says.
The summer campaign focuses on the wardrobe of an urban woman who is a lover of the finer things in life; she is the modern age definition of a woman conquering the world in style and is never afraid to embrace her femininity; and she is dedicated to leaving her mark wherever she goes.
Check them out in the slides above: