“If we show emotion we’re called dramatic. If we want to play against men, we’re nuts. If we dream of equal opportunity, delusional”
Serena Williams’s smooth yet commanding voice came through the speakers at the Oscars 2019 during a break to debut Nike’s new campaign ad “Dream Crazier”.
The ad transcends just a commercial as it speaks strongly of women empowerment. It is therefore no surprise that it resonates deeply with not just American women but women all over the world. It sends a powerful message to women all over the world especially in Africa where in some parts women are still viewed as second class citizens and therefore, heavily limited.
“When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.” The ad narration brings to vivid memory women especially women in fields of career dominated by men, who have been dismissed as emotional and crazy because they called out a discrimination against their race and gender.
It is almost impossible to watch the ad without being moved as it encapsulates the struggles of women in career all over the world. Serena is perhaps the biggest poster girl for women who dream crazy. She’s fought her way through all the limitations of being a black woman in sports to become the most celebrated female athlete of our time. The phrase “Dream Crazier” encompasses the very thought of women reclaiming their expression of emotion, whether it be anger, pride, joy, or anything in between.
The Ad also includes gymnast Simone Biles, fencer Ibtihaj Muhammad, the US women’s national soccer team, and other women athletes. Seeing dozens of beautiful, capable women setting and achieving their goals despite the ever present challenges inspires every woman that she deserves her dreams, that she’s capable of anything and that regardless of all limitations, she will not be put in her place.
By Sarah Oyedo