Entrepreneurship is great for so many reasons. From having more flexible work hours to being your own boss and everything in between, it’s no wonder more and more people are starting their own businesses, especially women. But running a business, no matter how big or how small, is no easy feat especially for the female entrepreneurs. Want to make sure your business is successful? Follow these five important steps:
There’s no doubt that social media presence is important to a business’s marketing strategy. Whether it’s Facebook, Twitter or even Pinterest, social media has proven to be a good conduit to business results, including sales leads, third-party endorsements, and purchases. And if you’re not familiar with social media, you can take online courses to understand how to use such platforms to build up your business.
Use your networks
Being a small business owner is stressful, so use your network to form a reliable support system. It helps to have a peer or mentor who understands what you’re going through and can help you navigate any potential problems you may face. Joining industry groups is a good way to create a personal network of support. Professionals within these groups can provide a great sounding board for new ideas, frustrations, and genuine dilemmas.
Learn to delegate
As an entrepreneur, it’s easy to take on all of the responsibilities required to run your business — though it’s not easy to manage them all. As a small business owner, it’s important to flex to the demands of your work. That said, it’s equally as important to learn how to get your work to flex to you because it helps to create balance. To do this, small business owners should try to delegate work to their employees.
Let your home life inspire you
Many female entrepreneurs have the responsibility of taking care of their homes and their kids, too, but instead of letting it stress them out, women take inspiration from their home responsibilities. Regardless of whether they own a business, many women already hold the title of CEO of the household. Managing the needs of a household, including children, spouse, multiple schedules, school obligations, extracurricular activities, etc., is definitely akin to running a small business.
Never stop searching
Don’t just use your existing network and resources — always stay on the prowl for new business leads. For small businesses, this is especially important as the stakes are higher. Knowing where to look for leads can make all the difference.
By Damilola Faustino
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