By Eromosele Patrick Eidusi
Calvin Klein launches its new #MYCALVINS campaign with Solange Knowles and her handpicked crew of singers and songwriters to star in its holiday 2017 campaign.
The images of Solange and her crew – musicians Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of kindness – mark the start of the My Family: #MYCALVINS Campaign, which puts the focus on the bonds between people rather than just, well, selfies.
This marks the first time Calvin Klein launched a digital first ad campaign, skipping the print launch in favor of a social push.
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