South African rapper Nasty C has signed an exclusive deal with Def Jam Recordings via a joint venture with Universal Music Africa.
To announce the signing, he’ll make his official U.S. debut when his new single “There They Go”
In announcing the signing, Def Jam Recordings interim chairman/CEO Jeff Harleston stated, “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
“It’s powerful to be a part of the Def Jam family,” added Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”
Nasty C’s album Strings And Bling was No.1 for three consecutive weeks and with over 120 million streams, it was the most streamed South African and African album on Apple Music in Sub-Saharan Africa.
The album spawned three multi-platinum singles: King, Jungle, and the radio smash, SMA, as well as the platinum title track, Strings And Bling.
Congratulations Nasty C, I wonder who Nigeria’s first rapper to sign a deal with an international record label will be?