By Damilola Faustino
Spotify is now offering its users unique playlists based on their DNA. Allowing members to input results from the AncestryDNA website, the streaming platform will generate selections of music based on their genetics and family tree.
The update will “encourage [Ancestry’s] audience to explore the soundtrack of their heritage,” Danielle Lee, global head of partner solutions at Spotify said.
However, users of Ancestry will be required to sacrifice partial rights as to how the company uses the DNA and data.
In a statement, Ancestry said: “Protecting our customers’ privacy is Ancestry’s highest priority. Spotify does not have access to DNA data of any Ancestry customers.“Customers can manually input regions, into the playlist generator on Spotify and then a custom playlist is created with songs by artists from the various regions and across a wide variety of musical genres.”
They added: “All information is manually input by customers and the experience is completely optional.”
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