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“Spotlight” is a series that focuses on young Nigerian creatives and the amazing things that they’re doing in their various fields. It was started because we wanted to share their stories and individual journeys on the path to success.

This week,  we’re featuring an amazing content creator who creates the best type of food and fashion content you’ve ever seen.  Hadiza Lawal is a food and fashion influencer, not only does she take sexy, eye-dropping pictures of food but she also comes up with the most unique, mouth-watering recipes.

She also has an amazing sense of fashion, which was one of the first things that attracted us to her, from her Instagram page you can tell that Hadiza loves to look good and eat good. We fell in love with her content, and that is why we decided to interview her.

Hadiza Lawal food content creator

Read her interview below:

 

How did Wovenblends come about?

I started Wovenblends in my last year of college in 2015. Back then, I would play around a lot in the kitchen and document on Instagram, and people will comment asking me how to make a particular dish or where I shopped for my clothes. As a college student with not much money to spare, I always looked for steals in my favorite high street stores and for ways to cook nice meals on a budget. I wanted to showcase these two aspects of my life in a unique way and so I came up with woven blends, a compound word. Woven for fabric and blends for kitchen blender.

Why the name Wovenblends?

I wanted a catchy name that spoke to both aspects of my blog, the food, and the style part.

Which are you more passionate about, food or fashion? 

I wouldn’t say I am more passionate about one over the other. For me, they are both equal parts of my life. Seeing as you have to eat to survive and you dress up daily. I love to eat good food and I love to look good, so they are both very important for me.

Hadiza Lawal food and fashion

What do you at your 9-5? 

At my 9-5, I work on the digital team in the corporate communications department. I handle some of the organization’s social media platforms and create strategy and content.  I also manage campaigns and execute them.

How do you balance being a content creator and 9-5? 

Being a content creator in Nigeria is one of the toughest jobs I have been faced with, but I have to keep reminding myself that nothing comes easy and constantly replay the vision I have for myself in my head. So on weekdays, I work at my 9-5 and on weekends, I work as a content creator. I also use any spare time I have to get things done in advance.

What’s one assumption that people make about influencers that isn’t true?

People think everything is paid. Not everything is paid and an ad. Also, content creators are people too, so we have bad days just like everybody does. Don’t expect your favorite social media personality to have it together all the time.

What’s one fashion tip that you can swear by?

Wear what suits your body. Understanding what compliments you is so key when it comes to dressing up. Trends are not for everybody and they die quick, so save your money and invest in timeless pieces that work for you.

What’s one unique recipe that you think everyone should try? 

Hmnnnn. I think everyone should try “sweet eba”. I am not sure what the traditional name is, but it is basically a combination of eba and boiled plantain pounded together and eaten with Banga soup. It is amazing and I love it. Weird combination, but you’ll never eat plain eba again once you’ve had it. Okay, maybe you will … but you get my point.

What’s your creative process? How do you come up with your posts on your blog and Instagram?

For food, I am inspired a lot by the restaurants I visit and various cultures. The dish also determines the kind of pictures I want and how I want it displayed. I really want Nigerian food to be accepted for more than just Nigerian food, so I always try to make it aesthetically pleasing. For fashion, I try to make myself as approachable as possible. I always try to remind people that style does not have to be expensive and simple pieces are always best.

What made you move back to Nigeria? 

Have I really moved back is the question? lol – I’m not fixed here and I’m open to where the opportunities and money is. However, to answer your question, I wanted to get NYSC out of the way sooner than later.

You’re a great food photographer, will you ever go into full-time food photography? 

This is something I am considering. I am looking into expanding my photography equipment and props and then I’d be happy to go into this fully.

What brands would you like to work with in the near future? 

Definitely want to work with Coca-Cola (AGAIN) – Internationally
The United Nations is also top of my list and so is UNILEVER (again)
Baileys,  Asos, TopShop, &OtherStories,  the list is endless

What are some challenges you’ve faced as a content creator?

Growth – Not growing as quickly as I’d like. Instagram and blogs have changed a lot over the years and this is affecting growth and engagement.
Saturation – The market is way more saturated now and it wasn’t like this 5 years ago when I started out, so I constantly have to prove myself. In recent times, I have also realized that everyone is doing the same things and so people hardly recognize and appreciate quality, hard work, and uniqueness.
Comparison – I constantly have to remind myself to stay in my lane at my pace and quit comparing myself with the next person.
 

How as Covid-19 affected you as a creative? (Either positively or negatively)

COVID-19 has actually given me more time to explore and fall back in love with content I drifted away from. I have had brands contact me during the pandemic to create content for them since everyone is home. I recently did a cooking instagram live show with Access Bank and Maggi Nigeria. Looking forward to my next collaboration with a big brand. Now is actually a great time for content creators to break borders. Everyone is home and bored, so the internet is watching 24/7. It’s a great time to remind your followers why they followed you and draw in new followers.

If you’d like to see some of Hadiza’s great recipes or gorgeous fashion pieces, follow her on Instagram 

By: Dammy Eneli 

See Also: Spotlight- Meet New School Rapper, Astro RB

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