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By Damilola Faustino

As thousands of people turn towards entrepreneurship to either change their financial situations, add value to people’s lives, or simply keep themselves busy pending when they get another job, women are largely not left out. So, if you are an aspiring female entrepreneur, below are startup tips for you. This is important if you do not give up on the way to achieving your entrepreneurial dreams:

entrepreneur office

Find your passion

You are going to spend many long hours working in and on your business, so pick an industry that you don’t just like, but are passionate about. When you are passionate, it shows, and your enthusiasm and belief in what you are doing translates to your customers, catalysing their enthusiasm about what you are offering.

Keep your home and work life separate

It is important to set aside time for both personal and work lives, in order to give each the attention it deserves. Set specific office hours and unless there is an emergency, stick to them. Train yourself to work during office hours and do not accept calls or check emails after hours. Your customers and clients will also conform to your schedule as long as you stick to it.

Read also: 11 Entrepreneurs Stories – Inspiring People That Found Startup Success

Let technology work for you

Don’t let the lure of an incoming message get you off track, whether you are concentrating on a project or spending quality time with your loved ones. Let emails wait until morning or check them at certain times of the day only, allow your voicemail to take calls, and use autoresponders to reply to your message.


It can be difficult to work alone so the connections you make will prove invaluable, and not only for business. Find a mentor or create a women’s support group and share your ideas, goals, and frustrations. Network to help you navigate the business landscape. Join a women’s business association.

Define your brand

Carefully define your brand: what does it look like and what does it stand for? And stick to it. Make everything you do and offer to conform to the brand, from colour schemes, logo design, packaging, correspondence, and presentations, to customer service, and the company culture and mission. Do not deviate from your brand. It is the message and consistency by which your clients know, remember and trust you.

Use social media to market 

Today, you do not need to break the bank to market your startup. You can use social media-Facebook, Twitter, Whatsapp and Instagram to push your business. You may find your customers on these platforms depending on your product.

Read also: 5 Simple Ways To make Money In Lagos Besides Your 9-5

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