Putting yourself out there can be a terrifying experience even when you’re in front of the smallest audience. You get the nerves, begin to doubt yourself and imagine the worst possible outcome. Depending on how you view it, putting yourself out there on social media can be much harder.
If you’re going to put yourself out there, your profile is going to be set to public. This means more people will have the opportunity to view and share your content. The thought of it can be scary but the power of social media right now is not something you want to miss out on. If you are still having second thoughts about whether you should publish that short story or upload your first YouTube video, then keep reading.
There are various reasons why you might be hesitant to hit the ‘Upload’ ‘Publish’ or ‘Post’ buttons such as thinking you are unqualified or you won’t get enough engagements or assuming the only people that are going to repost or share are those in your group chat. At the end of the day, you just need to get out of your head and do it. Although it’s easier said than done, there’s so much evidence pointing to why you should go for it. If you let your doubts and nerves take over, you might end up with regret or miss out on a life-changing opportunity. Imagine if your favourite online comedian never posted that first skit but sat around in fear of the unknown. You’ll eventually come to realise that once you get that first post out of the way, things get more familiar and easier.
Once you’ve gotten over the initial nerves, it is important to note that for as many social media platforms there are, different strategies exist. This means that what works for Facebook might not necessarily work for your Twitter audience. Understanding how the different social media platforms work will enable you maximise each one. Nevertheless, although you might have higher engagements on one platform, it also makes sense to use other platforms to meet other goals. For instance, if you are a singer using YouTube to upload your covers, you can direct your Instagram audience to your channel by posting snippets of your videos through the application’s Reels feature.
Essentially, you want to keep up with social media trends and changes. TikTok is in & Vine is out…
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Written by Oshoriame Egbakhumeh