Taylor Swift has not even dropped her album yet but all signs are pointing towards her already going platinum from pre-release sales for “Lover,” which comes out Friday.“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records, tells Variety.
Swift’s previous album, 2017’s “Reputation,” was the last album to sell a million copies in the U.S. in its opening week, and all eyes are on “Lover” — her first release since signing with Republic — to reveal whether that’s still an attainable goal this late into the streaming era. The international pre-release tally suggests that it might well be.
“Reputation,” her final Big Machine release, has sold more than 2.2 million copies in America since it came out 15 months ago. The album before it, the five-year-old “1989,” stands at 6.2 million in U.S. sales.