It’s really hard not to know about the Androgynous menswear fashion brand, Orange Culture, especially since its latest milestone collaboration with international pop star, Davido is all everyone is currently talking about. With all the media attention the brand draws, you would think Bayo would have an aloof, over-the-top air about him – but no.
The brain behind Orange Culture, Bayo Oke-Lawal walked on set, rolling his suitcase filled with signature Orange Culture pieces with a cute smile on his face and a hello for every single person around and a calm aura about him.
Having featured on Accelerate TV’s Shade Corner season 1, Bayo was familiar with the team so talking to him quickly turned into gisting with him.
All skepticism, self-branding, and so-called authenticity considered, Bayo just comes off as a cool dude who knows his craft and would rather buy a gadget than a fashion accessory (You’ll find out more about this in the excerpts below).
On The Cover, Bayo describes his sacrifices to achieve success, latest milestone collaboration with Davido and his next fashion adventure.
Watch his ‘The Cover‘ clip below:
(By Oluwatoyin Adeleye)
About the Davido and Orange Culture collaboration?
It was for the Music Matters event which has been running for the past few months. Thanks to the Style House Files and Nigerian Export Promotion Council, we were able to be a part of it. Basically they were trying to show the relationship between music and Fashion. This is to show how they can both build off of each other. A lot of artistes have been given the opportunity to do their own collection. Justin Bieber has done his, ASAP Rocky is about to do his and a lot of other global musicians. So, they wanted a musician from Nigeria to do one as well, which is where myself and David came in.
We worked on a collection which was inspired by his song ‘IF’. It was just about creating clothes that were simple, daily, wearable, stuff that David could actually wear to perform and could give to his fans. It was supposed to be very simple, ready-to-wear pieces. That was what we wanted to create. Something that was fun that you could wear to school or even a concert, and that was how the collection came about. It is in stock now so you can go and shop. It will be available online from next week.
What’s your next fashion adventure?
My next fashion adventure is Lagos Fashion and Design Week. I will be showing my SS ‘18 there for the first time. I am really excited because it is a platform that has given me the opportunity to voice my creations to the world. I am excited for everyone to see it and I am also excited to be with the Lagos Fashion and Design Week team and to see all the other designers’ show as well.
What sucks about being young and successful?
I think what sucks about this will be that, there were a lot of things I had to miss out on while fulfilling my dreams. I didn’t get to go for my graduation, I didn’t do a lot of things, I didn’t go for a lot of weddings, parties and a lot more I had to miss out on because I was chasing my dreams. I have missed birthdays, family gatherings, among others. I don’t even know how to start on that. I think sometimes, you have to sacrifice a lot to get a lot and that is one of the things that sucks. I mean if I could capture those moments and put them in a bottle so that I could watch later, I would-but that’s life. We can’t go back to the past and recreate them. I think it is one of those things, after I have invested enough time in my craft I would be able to then put that to the side and let someone else help me manage so I can enjoy life a bit more.
As a designer, what is your personal style?
My personal style is very chilled. I am very much about comfort so I wear a lot of comfortable clothing. So, I would say still I am very much ‘Orange Culturised’ in my style, like I wear Orange Culture a lot. I would like to say my style is colourful, creative, but it is very much about being comfortable. I can’t wear clothes that are not comfortable. I am not one of those people that would wear the things that are too tight because of fashion, or shoes that don’t fit because of fashion. It has to fit, it has to be comfortable, it has to be able to function. That’s what my style resounds on.
How are you catering to the millennials of this generation?
I think Orange Culture is a brand that caters to the millennials of this generation. I think just the vibe of the way the brand is and the story the brand tells. If you are a millennial you can connect to the things that we are talking about. The things that we push out in terms of our visuals, in terms of our creative process and also in terms of our social media, you can tell that we are definitely directed at the millennials.
Quick Fire Questions
What will you never be caught wearing?
Timberland Boots, I hate them. That would never happen.
I like bracelets. I don’t really wear like a lot of accessories like necklace or whatever. A cute bracelet will work for me.
Buy Jewellery or buy Gadgets?
Twitter or Snapchat?
Snapchat, I hate Twitter.
(Transcribed by Nkem Ikeh)
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