Last Saturday, 20th October, music lovers and beer lovers in Abuja experienced BUDx, an electronic music lab which brings artists, producers, DJs and fans together in one awesome brand experience. The venue, Harrow Park, was turned into a music venue that could have been well placed in Europe, not just because of the vibe or the cool young fans, excited to hear from some of the best producers within the space – but because the event was able to bring a uniqueness and authenticity not seen before.The event, which served as a stage to underground DJs/ producers, hosted panel discussions and talks and offered insightful masterclasses by established artists for budding talent, was held across two spaces: The Main Room and Break Out Room.The passage leading to these rooms served as the hangout zone, complete with a Budweiser bar to refresh the revelers and a coloring wall titled ‘This House is Not for Sale’. Another smaller room provided a cool feel and engagement elements such as the panoramic style televisions and illusion walls.
Themed, Electronic Africa: “This House is Not for Sale”, driven by the passion and the spirit of music. The event kicked off with a masterclass titled ‘House Music defined’ by Christian Rich, the American-born Nigerian Grammy –nominated production and DJ duo consisting of twins Taiwo and Kehinde Hassan who have produced for everyone from Drake to Childish Gambino. The duo brought their knowledge of the history of house music from the underground clubs of Chicago to its evolution to Berlin – sharing their knowledge of this genre of music.
If BUDx aimed to provide a space for Nigeria’s growing electronic music scene to engage with each other in a relaxed setting, free-flowing Buds, Grills and an awesome party – it did just that!