Fashion Houses are done being victims, rather they are donating R&D funds to kick this Coronavirus to the curb.
Fashion is one branch of life that has suffered greatly from the COVID-19 pandemic.
Milan Fashion Week & Paris Fashion Week saw many shows cancelled and fashion week attendees go haywire.
Thankfully, that period of darkness and worry is over now leaving these houses digitally active and ready to invest all they have into saving the world.
Abacaxi
CEO of the Indian-NY infused brand, expressed her consistent urge to doing her part in fighting the virus.
In a statement she exposed that The ICE continues detaining individuals and people in detainment centers have no protective gear or access to medical care.
This is why Abacaxi X New Sanctuary Coalition will continue advocating and doing crucial work to keep people safe.
Alejandra Alonso Rojas
Madrid-based designer Alejandra Alonso Rojas is donating 30% of the proceeds from her brand’s website to two charitable organizations.
Both organizations benefit children and families who are currently unable to gain access to food because of the COVID-19 outbreak.
Alibaba
(Parent company of Aliexpress)
Despite not being a fashion house, this tech giant amasses many business fields including a healthcare branch and a lucrative online fashion dealership (Ali express).
The company’s health care arm, AliBaba Health, has been leveraged as a telemedicine center which patients can access on their Alipay App.
They also put a cap on vendors to stop them from jacking up prices on facial masks and other health care and cleaning supplies.
Way to go Alibaba for keeping us consumers happy.
(Jing Daily)
All Birds
is donating shoes to healthcare workers.
BULGARI
Bulgari and Dolce & Gabbana are providing funding to researchers who are looking to find a treatment.
CFDA/’VOGUE’ FASHION FUND
CFDA chairman Tom Ford released a statement with WWD surrounding the fashion industry’s need for federal assistance during this time.
In response, the U.S government is to release a $1.6 trillion stimulus package to this cause.
Two days agos, he returned to the microphone with Anna Wintour to announce a fundraising initiative called “A Common Thread,”
which aims to provide relief to U.S. fashion businesses that have been affected by Covid-19(Fashionista)
Chiara Ferragni
Italian fashion influencer Chiara Ferragni and her musician husband Fedez made a donation of 100,000 euros, or 105,000 US dollars, using a GoFundMe set up by the head of cardiovascular and general intensive care units at San Raffaele hospital in Milan.
Ferragni shared the donation link with her 18.8 million followers, causing a massive rush of donations.
Today, the page has raised 4,294,490 euros and counting. (Refinery 29)
Fenty’s CEO Rihanna
CEO of Fenty’s, Foundation, announced in a press release that it’s giving $5 million to support those on the front lines of the COVID-19 response efforts.
This will be specially available to those serving in marginalized communities
in the United States, the Caribbean and Africa.
(USA Today)
Giorgio Armani
Giorgio Armani donated $1.4 million towards fighting coronavirus
Gucci
Gucci’s CEO Marco Bizzarri recently made a personal donation of more than $100,000
to go towards hospitals in the Emilia-Romagna region of Italy,
an area that on March 18, reported 4,525 cases of COVID-19 and 461 coronavirus-related deaths.
Kering
Kering donated $1.1 million (7.5 million RMB) to the Red Cross in the heavily impacted province of Hubei.
The donation will be used for front-line prevention and control work (including care for hospital medical staff and patients) as well as training and public health education.
LVMH
Louis Vuitton Moët Hennesy, or LVMH Group, donated $2.2 million to the Red Cross in China.
They also swapped production on beauty products for hand sanitizer to be sent to hospitals worldwide.
Pirelli
PIRELLI canceled their traditional luxe calendar this year and donated €100,000 to corona virus research instead.
Prada
Hours later, Prada donated six Intensive Care Units to three separate hospitals in their home city of Milan, Italy, the country that currently has the second worst outbreak after China.
PrettyLittleThing
CEO of the online retail conglomerate, Umar Kamani, donates his salary to support small businesses who are struggling in this time of need.
Pyer Moss
Kerby Jean-Raymond, the creative director and founder of Pyer Moss is converting his NYC office and studio to become a donation center for N95 masks and latex gloves.
He will also be spending $5,000 of his own money on gloves and masks to be sent to public health professionals in need.
Versace
Fashion designer Donatella Versace also lent her support for the victims of coronavirus by donating $200,000 (i.e. ¥1 million RMB) to the Chinese Red Cross Foundation, urging others to follow suit.
By: JoanK. Vincent-Otiono
See Also: Corona Virus But Make It Fashion.