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Fashion Houses are done being victims, rather they are donating R&D funds to kick this Coronavirus to the curb.

Fashion is one branch of life that has suffered greatly from the COVID-19 pandemic.

Milan Fashion Week & Paris Fashion Week saw many shows cancelled and fashion week attendees go haywire.

Thankfully, that period of darkness and worry is over now leaving these houses digitally active and ready to invest all they have into saving the world.

Abacaxi

CEO of the Indian-NY infused brand, expressed her consistent urge to doing her part in fighting the virus.

 In a statement she exposed that The ICE continues detaining individuals and people in detainment centers have no protective gear or access to medical care.

This is why Abacaxi X New Sanctuary Coalition will continue advocating and doing crucial work to keep people safe. 

Alejandra Alonso Rojas

Madrid-based designer Alejandra Alonso Rojas is donating 30% of the proceeds from her brand’s website to two charitable organizations.

View this post on Instagram

Hope this message finds safe and well. We care about you and our community and believe that this time more than ever is one for giving. Starting today through May 30th, we will be donating 30% of all proceeds from the Alejandra Alonso Rojas website split between @godslovenyc and @nokidhungry to help those children and families who do not have proper access to food and have been greatly impacted by the COVID-19 pandemic. We are working remotely and will continue to take orders during this time so feel free to reach out with any inquires. We so appreciate your as we navigate these difficult times together and look forward to getting through this. Stay safe and lots of love, Alejandra

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Both organizations benefit children and families who are currently unable to gain access to food because of the COVID-19 outbreak.

Alibaba

(Parent company of Aliexpress)

Despite not being a fashion house, this tech giant amasses many business fields including a healthcare branch and a lucrative online fashion dealership (Ali express).

The company’s health care arm, AliBaba Health, has been leveraged as a telemedicine center which patients can access on their Alipay App.

They also put a cap on vendors to stop them from jacking up prices on facial masks and other health care and cleaning supplies.

Way to go Alibaba for keeping us consumers happy.

(Jing Daily)

All Birds

is donating shoes to healthcare workers.

BULGARI

Bulgari and Dolce & Gabbana are providing funding to researchers who are looking to find a treatment.

CFDA/’VOGUE’ FASHION FUND

CFDA chairman Tom Ford released a statement with WWD surrounding the fashion industry’s need for federal assistance during this time.

In response, the U.S government is to release a $1.6 trillion stimulus package to this cause.

Two days agos, he returned to the microphone with Anna Wintour to announce a fundraising initiative called “A Common Thread,”

which aims to provide relief to U.S. fashion businesses that have been affected by Covid-19(Fashionista)

Chiara Ferragni

Italian fashion influencer Chiara Ferragni and her musician husband Fedez made a donation of 100,000 euros, or 105,000 US dollars, using a GoFundMe set up by the head of cardiovascular and general intensive care units at San Raffaele hospital in Milan.

Ferragni shared the donation link with her 18.8 million followers, causing a massive rush of donations.

Today, the page has raised 4,294,490 euros and counting. (Refinery 29)

Fenty’s CEO Rihanna

CEO of Fenty’s, Foundation, announced in a press release that it’s giving $5 million to support those on the front lines of the COVID-19 response efforts.

This will be specially available to those serving in marginalized communities

in the United States, the Caribbean and Africa.

(USA Today)

Giorgio Armani

Giorgio Armani donated $1.4 million towards fighting coronavirus

Gucci

Gucci’s CEO Marco Bizzarri recently made a personal donation of more than $100,000

to go towards hospitals in the Emilia-Romagna region of Italy,

an area that on March 18, reported 4,525 cases of COVID-19 and 461 coronavirus-related deaths.

Kering

Kering donated $1.1 million (7.5 million RMB) to the Red Cross in the heavily impacted province of Hubei.

The donation will be used for front-line prevention and control work (including care for hospital medical staff and patients) as well as training and public health education.

LVMH

Louis Vuitton Moët Hennesy, or LVMH Group, donated $2.2 million to the Red Cross in China.

View this post on Instagram

#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

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They also swapped production on beauty products for hand sanitizer to be sent to hospitals worldwide.

Pirelli

PIRELLI canceled their traditional luxe calendar this year and donated €100,000 to corona virus research instead.

Prada

Hours later, Prada donated six Intensive Care Units to three separate hospitals in their home city of Milan, Italy, the country that currently has the second worst outbreak after China.

PrettyLittleThing

CEO of the online retail conglomerate, Umar Kamani, donates his salary to support small businesses who are struggling in this time of need.

Pyer Moss

Kerby Jean-Raymond, the creative director and founder of Pyer Moss is converting his NYC office and studio to become a donation center for N95 masks and latex gloves.

 

He will also be spending $5,000 of his own money on gloves and masks to be sent to public health professionals in need.

Versace

Fashion designer Donatella Versace also lent her support for the victims of coronavirus by donating $200,000 (i.e. ¥1 million RMB) to the Chinese Red Cross Foundation, urging others to follow suit.

By: JoanK. Vincent-Otiono

See Also: Corona Virus But Make It Fashion.

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